Meta has started testing an optional WhatsApp subscription called WhatsApp Plus, and the company’s spokesperson told TechCrunch:
“WhatsApp is testing a new, optional subscription called WhatsApp Plus, designed for users who want more ways to organize and personalize their experience.”
The test is limited, and the company has not announced a broad launch date.
WhatsApp paid “Plus” plan price in Pakistan
WABetaInfo reports that WhatsApp Plus is priced at PKR 229 per month in Pakistan and €2.49 per month in Europe.
However, this price is not final and may increase or decrease in the official rollout.
WABetaInfo said the plan is rolling out to a limited number of users on WhatsApp beta for Android 2.26.15.11, with iOS support planned for a later stage. TechCrunch said Meta did not specify pricing in its statement.
The test is not changing the core WhatsApp experience. Messaging, voice calls and end-to-end encryption remain free, and the new tier is positioned as an add-on for users who want extra controls rather than a paid gate on basic use.
WABetaInfo said the plan does not support WhatsApp Business, and the company is still testing it with only a limited set of accounts.
The premium bundle is centered on customization and convenience. WABetaInfo says subscribers get new themes, custom app icons, premium stickers, extra ringtones, bulk settings for chat lists and the ability to pin up to 20 chats instead of the standard three.
The Verge reported the same feature set, adding that support is starting on Android first.
For Meta, the test fits a wider pattern of paid social features layered on top of free apps.
TechCrunch reported that WhatsApp has long been monetized mainly through business tools and paid messaging, not consumer subscriptions, which makes WhatsApp Plus a new direction for the app if the test expands beyond limited markets.
For Pakistani users, the key point is that the PKR 229 figure is a test price, not a final nationwide rollout rate.
Anyone not in the current beta group is unlikely to see the subscription yet, and Meta still has room to adjust the plan before a wider release.
